1
Upload your images
Drag & drop your product images. The rename formula will be applied to your entire batch.
SEO rename in bulk.
Create SEO-optimised filenames in bulk using a visual formula builder. Prefix, base name, sequence, dimensions and more. Real-time before/after preview for every file.
A filename like DSC_0042.jpg tells Google nothing. A filename like nike-air-max-90-white-side-01.jpg communicates brand, product, colour, angle and sequence.
Drag & drop your product images. The rename formula will be applied to your entire batch.
Add blocks: text, base name, sequence, dimensions, date. Configure each block and set separators.
All renamed images are packaged in a ZIP file ready to upload to your store.
Descriptive filenames improve your visibility in Google Images and provide context signals for product page rankings.
Consistent naming conventions make your product catalogue easier to manage, search and maintain.
Automatically number multiple shots of the same product: product-name-01, product-name-02.
Clean and standardise filenames from suppliers who use camera-generated names like DSC_ or IMG_.
Build your filename formula using any combination of these blocks.
Yes. Google uses filenames as one of many contextual signals to understand image content. It is particularly impactful for Google Images rankings, where descriptive names can significantly increase impressions and clicks.
Always use hyphens (-). Google treats hyphens as word separators, meaning nike-air-max is read as three separate words. Underscores are not treated as separators — nike_air_max is read as one word by Google's crawler.
brand-product-name-colour-angle-sequence.extension. For example: nike-air-max-90-white-side-01.webp. This communicates brand, product, attributes and sequence to both Google and your own file system.
Yes. The rename tool works independently of the other tools. You can rename without converting format or changing any image properties.
Use filenames that include the product name, brand and key attributes like colour and size. Example: adidas-ultraboost-22-black-eu44.webp. Consistency between your product data and image filenames signals quality to Google.
All processing happens 100% inside your browser using the Canvas API. We never upload, store or track your files. Your privacy is safe — unlimited and always protected.
Google legge i nomi di file delle immagini per capire cosa rappresentano. Un nome come DSC_0042.jpg non dice nulla a Google. Un nome come nike-air-max-90-bianco-laterale-01.jpg comunica marca, nome prodotto, colore, angolo di visione e sequenza.
adidas-ultraboost-22-nero-eu44.jpg.